In psychology, measuring involves assessing various psychological variables such as thoughts, emotions, behaviors, and traits through tools like surveys, questionnaires, interviews, and observations. This process allows psychologists to gather data and quantify different aspects of human psychology, enabling them to analyze patterns and draw conclusions.

Controlling, on the other hand, refers to manipulating variables in research settings to understand causal relationships and predict outcomes. By using experimental designs and control groups, psychologists can isolate specific factors and determine their impact on behavior or mental processes. This helps establish cause-and-effect relationships and draw reliable conclusions about the factors influencing human psychology.

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„Design is a way of life, a point of view. It involves the whole complex of visual commun ications: talent, creative ability and technical knowledge.“

Denis Robinson

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